Our design principles focus on high quality materials and basic geometry.
The products within the collection have a recognisable raw and industrial character, while still keeping a sophisticated aesthetic.
In our studio in Amsterdam our design team shapes and engineers every detail, resulting in completely custom designed products that stand out from the crowd.
Quality is from the uttermost importance to us. We always use high quality materials from a reliable and responsible source. For example, all our watches are equipped with 316L steel parts (the best steel quality available), sapphire crystal -or- hardened mineral glass and have a water resistancy up to 10ATM.
We work closely with experienced manufacturers that fully support the idea that design pieces should be durable. All our watches are checked and tested piece by piece to guarantee you that it meets our high quality standards and your expectations.
Our promise to you
Every product in our collection is designed, engineered and produced with passion and care. We take pride in providing a design piece that you can show off.
By the way, we are always happy to answer your questions or listen to your feedback. Please do not hesitate to contact us!
In the tradition of dutch design, we believe concept is king.
If that means changing the way things are done, so be it.
We respect tradition, but challenge convention.